Excerpt: "There exist thousands of journals, and as a reader it is not easy to find the journals that write on topics you are really interested in and publish the kind of high quality work you want to read. At the same time, a key problem for an academic journal is how to become known, read, and relevant for that quite particular audience of readers that would probably appreciate it, if only they knew it existed… Therefore, it is very much a matter of how to do the matching, like with dating… One way is to connect academic associations with relevant journals."