This essay explores the tragic events surrounding the murder of three students and the disappearance of forty-three others from the teacher training college "Escuela Normal Rural of Ayotzinapa" in Guerrero, Mexico, in September 2014. The accused include local authorities and the police, who acted in collusion with organized crime groups. The Mexican state's rhetoric frames this atrocity as a natural and normal incident, a narrative that fosters forgetfulness. The essay argues that memory and hope serve as crucial pillars for constructing alternative narratives, using distinct language and concepts. It calls for the development of new knowledge capable of breaking free from the systems of capital and state power worldwide. The experiences of the relatives of the murdered and missing students can offer a vital guideline for this transformative proposal.